A fan is basically someone who likes what you do. They may attend your shows, buy a t-shirt or CD, etc.
What I would like to talk about now is the Super Fan. The super fan is a whole different level of fan. You are the rabid fan. You’re the one who doesn’t just like the artist, you LOVE the artist, and you aren’t afraid to let people know it.
In the past, we had what were known as street teams. These were fans that would literally hit the streets and let everyone know about the band.
Street teams would wear the band t-shirts, pass out flyers; try to get people to the shows. It was great because nothing works better than word-of-mouth advertising.
Well, the days of street teams are pretty much gone. No more hanging out at the record store and putting up flyers. Now everything’s on social media. The street team has transformed into the super fan.
So, the question is: How do I become not just a fan, but a SUPER FAN? Well, here’s a little list to get you started.
Follow the artist on social media
You know, those little links that most people overlook. Follow me! Follow me! Those links actually help you stay connected to the artist and it makes the artist look even better to promoters and talent buyers at the venues the artist is trying to book.
Share, mention, like, favorite
Similar to the follow button, use the interactive buttons such as share, like and favorite. When you “like” a post, photo, video, etc., you’re telling Facebook, Twitter, etc. that you like the content that artist is posting and you want to see more of it.
This also looks good to the social media algorhythm because it sees the content (and the artist) as being relevant, popular and something that more people may want to see so it will start to show up in more timelines.
Only a small percentage of our friends and followers actually see an artist’s posts. So what about everyone else? Do they just miss out? Well, if you’re on the email list, no social media algorhythm can keep you from seeing the message.
The only thing you have to worry about with email is the spam folder, and you can fix that. And what if Facebook all the sudden went away, or for some reason, they banned or suspended the artist’s account….or your account. How would you stay connected? Sign up on the email list. You’ll thank me later.
When you see a post from the artist that you like, definitely hit “like” and share it with your friends but don’t forget to put a little comment below it. That shows Facebook and Twitter that you really are interested in what the artist is sharing. It also has potential to open up a dialogue amongst other fans seeing the posts.
It’s interactive when you “like” and “share” but it really starts to become a community when you comment.
These are just a few ways to become a Super Fan. Each and every fan is greatly appreciated but you, the super fan, you go above and beyond. You feel the passion and the drive and hunger for the band to succeed as much as we do. You have invested your time, your heart and soul into our music just like we have and we thank you for it.
So go now. Keep wearing the t-shirts and listening to the songs. Tell everyone you know (and one’s you don’t) about you’re favorite artist. Share those links. Like those posts. Comment on those photos. Drag your crew to the shows and let’s have a great ride together. Hey, you’re with the band. You’re the super fan!